25A What's Next?

Existing Market

The market that I want to start this product in would be one that is similar to the market here in Gainesville. That is, it is a college town with a lot of college students and very cheap gyms. I think that these types of gyms are usually the busiest, so my product would work very well here. After interviewing three people I got the general same answer from all three people. First, they thought that the product was  a good idea and said that they would definitely use it. After that, they said that they don't know what else they would really add because they thought that I had covered pretty much everything that I wanted to, and I would agree.
The path that would make the most sense would be to hire employees and get everything started. With the employees the first thing that we would have to do is get the product finalized make sure everything is working with it exactly how we want it to. Once that is complete, the next step would be to reach out to as many gyms in the area to get the product out there and get everything started. Once we have a base of a couple places using the product we can try to expand and get even more places to start using it.

New Market
After getting everything sorted out in the college town market, and getting the product to the point where I think it needs to be I will want to try and expand by trying to add it to a new market. That new market would be maybe a richer part of society where the gyms are more expensive than the college town ones. After interviewing the two people form this market they both again gave me very similar answers. They thought it was a good idea as well and agreed that it doesn't matter if it's a cheap gym or not. All successful gyms get busy which results in people waiting to use certain machines or equipment.
In order to get my product started in this new market, I would need to do very similar things that I would do in the current market. I would have to reach out to gyms and try to get them ti adopt my product. I would tell them about my success I've had in my current market and why it would be a good idea for them to adopt it in this new market.
My expectations seemed to be correct. I think that this new market could use this product just as much as the current market. It could also be just as lucrative because as I've mentioned before it doesn't matter what gym it is; as long as it is successful it will get busy and I think they could make good use of the product I want to offer.