Interview #1
This person specifically stated that price matters the most to him when he considers a gym membership and if my idea of a system that allows you to hold a spot in line for a machine costs more money then he doesn't want it. I tried to reason with him and said that this system may cost a little extra a month and it comes with a lot of advantages, but he still wasn't sold. We then talked a little more about how this system should just be included in the base price of the gym membership and I agreed.
Interview #2
This person emphasized how much quality mattered to him over anything else. He didn't really care if this potential new feature would cost extra as long as the quality of the product was there. This was a very simple interview and it was very easy to convince him to buy this product if it ever came out because I guaranteed that the quality of the product would be there.
Interview #3
This person said that everything mattered to him. Quality of the product, price, ease of purchase, etc. We talked about how when you go to sign your gym membership that this product should be included depending on the gym. We also talked about how it would be billed monthly like your normal gym membership is. He liked how there wasn't really much of a change to the process except that you got a new product and maybe had to pay a little more.
Conclusion:
I learned a lot from these interviews and I learned that everyone is different in what they want when it comes to these types of things. But I think to get the best product you have to focus on people like the third person that interviewed who care about every aspect of the product. When you do this you end up making the best product you can possibly have and that is what will give you the best outcome.
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